3 Questions You Should be Asking About Gamification

October 21, 2016 Shum Attygalle

Earlier this week, we had the pleasure of hosting a webinar with gamification expert Karl Kapp. The primary focus of the webinar was to look at some of the proof points that tie together gamification and business performance. Over the course of an hour, Karl looked at three original research studies (gathered from over two million data points in Axonify), two case studies (Toyota Motor Sales and Walmart Logistics) and one meta-analysis (a study of studies). This webinar is now available on-demand, so feel free to take a look at it anytime.


In this post I want to focus on something Karl touched on at the very beginning of the webinar. He outlined some common questions he hears people ask about gamification and then juxtaposed them with questions that he feels people should be asking instead.

Let’s take a look at three of the questions you should be asking:


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