Capturing the Attention of the Habitual Multi-tasker

May 3, 2017

The pros and cons of multi-tasking have been debated for years. Some researchers suggest that multitaskers have more trouble tuning out distractions than people who focus on one task at a time, while others argue that moving back and forth between different projects prevents boredom, keeps you inspired and makes you more creative. Personally, I believe that there’s ‘bad’ multitasking and ‘good’ multitasking, and that there are many advantages to splitting your mental resources—as long as you do it correctly. Whichever camp you’re in, I admit, for better or worse, that I’m a hardwired multi-tasker. My brain operates much like the arrivals board at the airport, forever reorganizing and prioritizing based on any number of events and influences. So to confine me to a hotel conference room for three days of mandatory “education”, you may as well have fed your 4-year old a triple fudge sundae and super-sized coke, then asked them to sit still for the afternoon. 

This is exactly what happened to me at when I worked for a local insurance company.


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