How “associate-first” learning drives more sales and satisfaction

November 18, 2016 Shabbir Lasani

Retailers everywhere are trying to keep pace with the evolving needs of the digitally empowered shopper. By now, most retailers are in various stages of reimagining and re-executing the brick-and-mortar experience from the ground-up. And while there’s no doubt that store operations dollars spent on in-store analytics and intelligence, proximity beacons, virtual reality, and other emerging retail technology will all serve to bridge the physical and virtual shopping experience (we refer to this as the “smart store” of the future), we need to take pause and consider the physical store’s most precious asset—its people. 

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