Case Studies

Bloomingdale’s Case Study

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How do you strategically and consistently build the knowledge of thousands of associates, across multiple store locations, to ensure they take the proper actions at work that will drive the business results you need? That's the million-dollar question most retail executives struggle with … unless they're someone like Chad McIntosh, Vice President of Asset Protection and Risk Management at Bloomingdale's. McIntosh knows exactly how his revolutionary approach to associate training is impacting employee knowledge and behavior as well as the bottom line. And he's saving the company big bucks — while creating a safer work environment. Company: Bloomingdale's is an American chain of luxury department stores owned by Macy's. Founded in 1872, the company has more than 10,000 employees in 12 states. Industry: Retail Key challenges: • Reduce safety claims • Improve employee knowledge and retention about safety practices • Provide consistent safety training across departments and stores • Generate enthusiasm around safe work practices Solution: Delivered safety training to 10,000 Bloomingdale's employees using a fun, engaging, and gamified approach. Results: • Saved the company $10 million in safety claims • Reduced claims by 41% • 90% voluntary employee participation in learning via Axonify • 72% of employees said they prefer Axonify to other forms of learning • 86.6% employees reported an increase in job confidence • 83% employees said Axonify helped reduce shortage and prevent accidents Bloomingdale's saves millions by investing in associate knowledge-building A X O N I F Y C A S E S T U DY :

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